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MediaMath - 3 Joe Zawadzki - 3 Martin Sorrell's - 2 Rob Emrich - 2 they'll - 2 Emrich - 2 Infillion - 2 Zawadzki - 2
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9 mentions found


☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
  + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.
Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures
☆ Check out the pitch deck startup tvScientific used to raise $9.4 million to make TV ads as measurable as Google and Meta ads
  + stars: | 2024-02-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
Advertising tech firm tvScientific wants to prove that streaming TV ads are as effective as Meta and Google ads. TvScientific's previous investors include NBCUniversal, Norwest Capital Partners, Aperiam Ventures, and Hearst VenturesTvScientific tries to make it as easy to buy and measure streaming TV ads as it is to buy and measure Google and Meta ads. The firm specializes in technology that tracks what someone does after watching a streaming TV ad. But Meta and Google have millions of advertisers, and tvScientific wants the top 10% to 20% of Meta and Google's advertisers to be its clients. Over time, Fairchild said that he expects more big brands that buy linear TV ads for reach and frequency will also begin buying streaming TV like performance marketing.
Persons: TvScientific, Jason Fairchild, Martin Sorrell's, Hearst Ventures TvScientific, Fairchild, tvScientific, Chris Riedy Organizations: Business, Ventures, BDMI, Progress Ventures, Norwest Capital Partners, Aperiam Ventures, Hearst Ventures, Google, Meta
☆ Infillion has rehired 40 ex-MediaMath staffers as it presses ahead to relaunch the bankrupt former adtech pioneer
  + stars: | 2023-12-05 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
"If MediaMath was Will Smith — he had a whole acting career before he slapped Chris Rock in the face," Emrich told Insider. It's been a little over three months since Infillion, a US-based adtech company that owns assets like Gimbal and TrueX, bought MediaMath in a bankruptcy auction for $22 million. Emrich's team at Infillion is on track to relaunch the MediaMath demand-side platform and data management platform before the end of the year. Infillion also wants to integrate MediaMath with its other assets so companies can enhance their own advertising businesses using its tech. With the help of former MediaMath CEO Joe Zawadzki and his venture capital firm Aperiam Ventures, which is advising the company, Infillion has hired back 40 former MediaMath staffers.
Persons: Rob Emrich, they'll, MediaMath, Will Smith —, Chris Rock, Emrich, It's, Infillion, Joe Zawadzki, Carl Millikin, Vince Li, Geoff King Organizations: TrueX, MediaMath's, Google, Business, Aperiam Ventures Locations: US, Infillion, America
☆ Inside Infillion's 4-year plan to revive fallen adtech pioneer MediaMath back to a $100 million business
  + stars: | 2023-09-14 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Adtech platform Infillion closed its $22 million deal to buy fallen adtech firm MediaMath out of bankruptcy on Friday. Now Infillion CEO Rob Emrich must make good on a business plan to get MediaMath back to earning $100 million in net revenue within 4 years. It's aiming to relaunch the MediaMath platform in early 2024. Zawadzki and his adtech focused venture capital firm Aperiam Ventures are providing Infillion with strategic advice on getting MediaMath back off the ground. Emrich previously told Insider that Infillion is preparing to take $30 million in operating losses on MediaMath over the next three years.
Persons: Rob Emrich, Infillion, Emrich, MediaMath, there's, Tom Triscari, Infillion isn't, Emirch, Joe Zawadzki, —, Zawadzki, Joe, Aperiam, Eric Franchi Organizations: Facebook, Sanofi, Mobile, Trade, Google, Leomade, Aperiam Ventures, TrueX, Disney Locations: Staples
☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
  + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +15 min
The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.
Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures
☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
  + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +19 min
At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.
☆ Pitch Decks That Advertising Tech Startups Used to Raise Millions
  + stars: | 2023-01-10 | by ( Business Insider | ) www.businessinsider.com   time to read: +19 min
Check out these pitch decks that they've used to sell their vision and raise millions from private equity and VC investors. Blocking ad fraudAdtech startup Lunio, announced a $15 million Series A funding round in September 2022. In May 2022, the software-as-a-service startup raised a $30 million Series B round, led by Insight Partners. Marketing in the metaverseAnima, an augmented-reality startup, raised a $3 million funding round from investors in Janury. He raised $50 million in Series D after closing a $34 million Series C last year, bringing its total raised to $100 million.
☆ Check out the 12-page pitch deck that raised $5 million for a live events startup backed by Mark Cuban
  + stars: | 2022-12-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Recess, an experiential marketing platform, just raised $5 million in Series A funding. It matches marketers like DoorDash and Milk Bar with events and venues such as WeWork, SoulCycle, and concerts. Backed by Mark Cuban, Recess is trying to grow the market by automating what's traditionally been a manual process. Events and venues can list themselves on its platform for free, and marketers enter parameters like date, event type, and reach. Recess grew out of a media and events company, The Recess Music & Ideas Festival, started by Indiana University alums Jack Shannon and Deuce Thevenow.
☆ Check out the pitch deck that helped Recess, a Mark Cuban-backed startup that's disrupting live events, raise $5 million
  + stars: | 2022-11-10 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Recess, an experiential marketing platform, just raised $5 million in Series A funding. Recess, an experiential marketing platform, just raised $5 million in Series A funding led by Data Point Capital and Spring Mountain Capital, bringing its total fundraise to $11.5 million, the company said. Recess' pitch is that it takes the time and hassle out of a cumbersome process of researching and coordinating events sponsorships. Recess then matches marketers with events and handles logistics like contracts, insurance verification, and pre-event coordination. Recess grew out of a media and events company, The Recess Music & Ideas Festival, started by Indiana University alums Jack Shannon and Deuce Thevenow.
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